Our Beliefs

Future Group was founded on a simple idea: Rewrite Rules, Retain Values. This fundamental belief created a new kind of marketplace, forever transforming Indian retail. Today our core values continue to guide how we do business and improve the quality of life of the people we serve.

At Future Group we are committed to being a catalyst of positive change in the communities, societies and business sectors in which we operate.  We envision India’s transformation into the legendary 'Sone Ki Chidiya' (golden bird), taking wings once again to reach greater heights.  

We take pride in our Indianness. Our belief in inclusiveness for long-term sustainable growth and economic prosperity evokes trust among consumers, employees, suppliers, partners, shareholders and the community.


Our Mission

Our Values

  • We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.
  • We will be the trendsetters in evolving delivery formats and making consumption affordable for all customer segments – for classes and for masses.
  • We shall infuse Indian brands with confidence and renewed ambition.
  • We shall be efficient, cost- conscious and committed to quality in whatever we do.
  • We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.
  • RESPECT AND HUMILITY in dealing with everyone within and outside the organisation
  • FLOW by constantly learning and being inspired from the universal laws of nature
  • INDIANNESS by believing in oneself and doing things the Indian way
  • INTROSPECTION for continuous learning, self-development and personal excellence
  • OPENNESS AND ADAPTABILITY by accepting new ideas and knowledge, and being proactive in meeting challenges emerging from changing business scenarios
  • VALUING AND NURTURING RELATIONSHIPS with customers, business associates, stakeholders, communities and the society LEADERSHIP in thought and in business
  • SIMPLICITY AND POSITIVITY to foster innovation, speed and imagination